Scabal

Scabal

Scabal is a leading luxury clothing brand which provides high-end clothing, tailoring and fabrics. Scabal has provided the finest tailoring fabrics to tailors and garment makers internationally. Scabal’s cloth is woven from the finest materials at its heritage mill in England.

I worked with a team of designer to broaden Scabal’s digital presence to the app platform. The brief was to create a user centred platform for Scabal to make ordering, tracking, booking appointments easier for existing and new customers. We also focused on creating features like AR fitting and measurement to make the customer experience more engaging. We also did an extensive research to understand brand values, competitor analysis and work on trending technologies and methods to showcase Scabal’s passion for cloth in the digital experience.

Credits:

↳ Patrick Kurt- Project Leader

↳ Sini Magon – Lead UI/UX Designer and Researcher

↳ Xi Wang- Lead Researcher

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